AHCA/NCAL began a social media advocacy initiative last year and is encouraging all members to get involved. The effort focuses on improving the overall image of the post-acute and long term care profession by sharing positive stories and pushing back on pieces that attempt to tie all providers to isolated negative events.
AHCA/NCAL will be sending interested members tips for getting more involved on social media, best practices for posting content, sample posts, and a roundup of positive stories about the profession on a regular basis. Individuals who want to get involved should email socialmedia@ahca.org to get on the mailing list.
The campaign also will include a rapid response to stories that are unfairly negative about the profession or do not accurately portray the reality of post-acute and long term care. AHCA/NCAL hopes to build on these successes as the year continues. With thousands of buildings nationwide who touch the lives of millions of people, there is the chance to seriously affect the way the profession is viewed and treated by lawmakers and the media.
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