“Faces of Care”

In an effort to showcase both COVID-19 recoveries and the long term care heroes who make these recoveries possible, we have launched a page on CareNotCOVID.com titled “Faces of Care.” The landing page, CareNotCOVID.com/faces, features a gallery of residents who have recovered from COVID-19 as well as long term care staff who have stepped up to keep residents safe during the pandemic. There is also a form on the website to collection submissions of stories of hope from long term care facilities across the country. We are using news stories that we receive, videos and other testimonials.

On AHCA/NCAL social channels, we will continue to use the hashtag #CareNotCOVID to encourage others to share their stories and gain traffic to the site – serving our larger goal of continuing to push out positive, real-world examples of hope and support for long term care residents and caregivers.